The Russian market of radiators: who dominates it

Sep 09, 2020

Experts of the ROIF EXPERT marketing agency carried out a study, during which they analyzed the state of the Russian market of central heating radiators over the past five years.

The results speak for themselves: the share of imported products is 59%, and over the past 5 years, the dynamics and trends have remained unchanged. The "increase" in the share of imported radiators in the Russian market is especially noticeable in 2017-2018.

Despite the fact that the manufacture volumes of domestic radiators are growing, this is not enough to change the situation on the market. This segment is filled with foreign-made products.

New plants for manufacturing of aluminum and bimetallic radiators are opened in Russia every year, and many enterprises are increasing manufacture volumes, but, nevertheless, this does not radically change the existing situation on the domestic radiator market.

Domestic manufacturer of central heating radiators is gradually increasing, but at the same time more and more devices are entering the market from abroad.

In particular, the total volume of imports of radiators in 2018 amounted to over 25 million sections, which is equivalent to a growth rate of 17% compared to the previous reporting period.

It turns out that the indicators of the increase in the manufacture of domestic radiators and the "filling" of the market with imported products are comparable. This allows us to conclude: the demand for central heating radiators in the Russian market is very high.

In fact, the Russian radiator market is highly import dependent. The estimated cost of importing products to the Russian market was about $ 150 million in 2018.

Key foreign players, as before, remain:

China - 25% of the total imported products
Turkey - 17% of the total volume of foreign-made radiators
Poland - 16% of the total volume of imported radiators

However, the sequence of foreign importers in the cost volume is completely different: China - 30%, followed by Germany with 17%, Poland closes the top three - 15% (according to data relevant in 2018).