After that, Ms Liu Xiaohong, Deputy secretary general, CRAA told online conference listeners about China Refrigeration and Air-Conditioning Industry Association – national non-profit industrial organization mainly representing refrigeration and air-conditioning manufacturers, and research, design institutes and academies as well, with the principal of voluntarily participation. CRAA is a major voice for the whole industry and works for members’ mutual interests and benefits.
Mr Cheng Jianhong, Researcher, China National Institute of Standardization introduced energy saving regulations and standards development of VAC/R industry in China. According to his report, in recently years a new policy and promotion measures were created to strive to reach the peak by 2030 and achieve carbon neutrality by 2060.
“To meet carbon neutral target, we have to make a few important technological passes: develop high efficient products, electrification and multi-energy system. According to Green and High Efficiency Cooling Plan, the market share of room air conditioners should be improved by 30%, the share of multi-connected air conditioner – by 40%, share of green and high-efficient refrigeration products increased by 20% by 2022”.
The researcher drew special attention to the fact that there is also a tendency to replace traditional heating systems with heat pumps in China to protect the environment. The refrigerants substitution is also noticed in China in accordance with the Kigali Agreement:
Mr Cheng Jianhong also covered such topic as Green finance development in China:
“As you know, manufacturing of energy saving products needs more money as the cost of elements is high, and the government and financial departments help companies to reduce costs with the help of Green Finance Regulations and set up the carbon’s trading system”.
Mr Georgy Litvinchuk presented the Russian VAC/R market:
“The year 2020 was a difficult year in the global climate industry, the global sales went down. The situation in Russia differs from the rest of the world, as disregarding the COVID-19 pandemic, we have the sales growth. The Russian market of split systems grew from 1 930 000 to 2 100 000 items. First of all, such growth is caused by the delayed demand from the previous year (due to the cold weather conditions in 2019 the sales were not high) and the necessity to replace air conditioners which were installed 12-15 years ago.”
Mr Georgy Litvinchuk explained why replacement of VAC/R systems mainly increases sales of such equipment and expressed his professional opinion on positive prospects of the Russian VAC/R market.
“We expect the Russian market to keep growing due to replacement within 3 or more years and reach volume of 2,5-2,7 million items a year. So disregarding political and economical situation in Russia, COVID-19, etc. we are looking into the future with moderate optimism.”
The Russian expert shared key requirements and preferences in VAC/R systems of the Russian buyers:
“The economic situation influences the choice of air conditioner type by Russian buyers. People are buying cheap air conditioners, the share of cheap ones is growing faster. In Russia unlike the rest of Europe the share of Japanese and Korean equipment is pretty low: the Japanese split systems made only 5,3% of the market, Korean – 1,5%, all the rest was manufactured in China. If we divide Russian customers by the age group the ones interested in a good brand are usually aged over 50. Peoople aged 20-25 pay no attention to the brand name of their air conditioner.”
Ms YANG Run, Product Director of Heating Department, Beijing Zhixindao Sci-Tech Corp. together with Ms WANG Xiujun, Senior Researcher of Project Department Beijing Zhixindao Sci-Tech Corp., ltd presented current Situation and Development of ASHP Industry in China:
“The current situation at the at export market is a surprise for us. Sales of air source heat pumps performed very well. We would never think that the global pandemic will cause the rapid growth of aerosol heat pump in export market. The share of retail air-to-water heat pumps has already close to 70%. Although the pandemic brought a serious impact, retail air-to-water heat pumps maintain a growth of more than 30% since 2018. The domestic and export market of aerosol heat pumps will present a stable development in 2021.”
Leyla Pavlova, Russian business consultant, introduced a few important tips on entering Russian market. She emphasized the fact that teamwork, strategy and communication are 3 whales which are the basis of success on international market. Leyla marked that, first of all, it is crucial to explore the market, find out key market players with the help of exhibitors list on Aquatherm Moscow website, prepare the list of exhibitions in the country where you’d like to develop your business. The next step is to create profiles in social media and make the first post not about the company and its products but about company’s team – it will attract people and create a strong personal association with the brand. Exploring industry media, Aquatherm Moscow website is also important to understand supply and demand on the market and learn interesting facts, trends and latest tendencies.