2/24/2011
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Aqua-Therm Moscow 2011: 30% increase in the number of exhibitors
February 8-11, 2011, the XV International exhibition for heating, water supply, sanitary technologies, air-conditioning, ventilation and equipment for pools Aqua-Therm Moscow organized by Reed Exhibitions and ITE took place in the exhibition complex Crocus Expo. The exhibition that has again proved its status of the leading industry event brought together 510 exhibitors from 29 countries and involved 18 505 unique visitors. The total space of Aqua-Therm Moscow 2011 amounted to 25 000 sq.m.
Professional composition of exhibitors, continuous improvement of service quality and standards allowed the exhibition to take the leading position among industry business events and become the key business platform for demonstration of the latest industry novelties of international and Russian manufacturers. The exhibitors of Aqua-Therm Moscow 2011 included such companies as ACV Manufacturing, Armatura Krakow, BAXI, BOSCH Thermotechnik, De Longhi, De Dietrich Termiqie, Buderus, Bugatti, BWT, Daewoo Gasboiler, DWT Group, Fondital, Frisquet, Firat, FV-Plast, Geberit, Herz Armaturen, Grando,Henco, Hummel AG, Kamstrup, KAN, Kermi, Kampmann, Korado, Loos, Pahlen, Peraqua, Pedrollo Spa, Rehau, Rinnai, ROLS Isomarket, SFA Rus, Sira Group, Stiebel Eltron, Testo Rus, Thermona, Vaillant, Varem East, Vesta Trading, Viega, WAVIN Ekoplastik, Alterplast, Aquafor Marketing, AquaMaster, Aquario, Aquatoria Tepla, Astral, Baltic Gas Company, TD Vessel, Impuls Group of Companies, Jeelex, Duim, Interma, OptTorg Company, Marko Pool, Optima, Only, Rendstroy, Rifar, Santekhassortiment, SBM-Group, Sinikon, Time, Terem, Termoros, TOPOL-ECO, Hogart, Egoplast and many others.
This year Russian companies demonstrated up-going interest to the exhibition that led to 34% growth of Russian participation in Aqua-Therm Moscow 2011.
The international participation has also been expanded: the area of Turkish companies was increased by 36%, of German – by 75%. The area of the second National German Pavilion located in the special zone World of Water & SPA was increased by 50%. The support of the Romanian Ministry of Economy, Trade and Business Environment provided the debut of the National Romanian pavilion. This year the number of Spanish exhibitors grew up significantly thanks to support of the Spanish industry association AMEC ASCON with the cooperation of the Spanish Institute for Foreign Trade/ ICEX.
Due to cooperation with UBIFRANCE the exhibition featured National Pavilion of France demonstrating products of the largest French manufacturers of heating equipment and ventilation systems.
Aqua-Therm Moscow 2011 included companies from Austria, Belgium, Great Britain, Denmark, Israel, Italy, India, China, UAE, Poland, Portugal, Czech Republic, Sweden, Switzerland, etc.
Energy saving technologies – topical issue of the exhibition
In support of environmental culture development a special project New Energy was launched within the frames of Aqua-Therm Moscow 2011. The project covered all exhibition segments and enabled to demonstrate the latest energy-saving technologies or production solutions based on non-conventional renewable energy sources ensuring significant energy-saving and efficiency.
The companies applying innovative systems in the field of energy saving and efficiency in their activity as well as those striving to comply with the international ecological safety requirements became the participants of the project New Energy. Among them such companies as IBP Conex/Banninger, Aspen Pumps Ltd/Big Foot Systems, Aereco, BAXI S.P.A., Buderus, DWT Group, HERZ Armaturen, Testo Rus, Vaillant GmbH, Voronezhskiy Electromekhanicheskiy Zavod, Termoros, Evan and others.
The special project New Energy was implemented with support of the Department of Nature Management and Preservation of the Environment of the City of Moscow.
Aqua-Therm Moscow: strong partners and advanced & busy business program
At Aqua-Therm Moscow, one could not only view the full range of products offered by the industry today, but also get invaluable experience of communicating with professional market players.
On February 9 a specialized conference “Heat and Water Supply Technologies: Efficiency and Comfort” took place within the frames of the exhibition, coorganized by Aqua-Therm Publishing House. Such topical issues as development of condensation equipment, heat insulation for engineering systems, legislation changes in the field of energy efficiency and its influence on the heat insulation of plumbing and heating installations, advanced solutions for heat loss reduction in external heat networks through the use of foamed gas-filled polyethylene and pipes made of polybutene, rational heat distribution, heat control in Russia: from building level down to person level, and many other questions were discussed at the conference.
The representatives of the companies BAXI, NP ROSIZOL, Thermaflex Insulation+, Danfoss, GRUNDFOS, NII Santechniki, Oventrop, Viega GmbH & Co. KG, KME Germany AG & Co. KG, Dizayn Group, NTTs Pipeline Systems from Polymeric Materials, Geberit International Sales AG, Vailant GmbH were speakers at the conference.
More than 140 specialists visited the conference. Moreover the conference “Efficient Use of Energy for Swimming Pools” and “Norms and Regulations for Public and Private Pools”, “Overview of safety requirements for swimming pools” with support of the German Association for Swimming Pools and Wellness (BSW)”, “Major problems during construction and operation of swimming pools. Proven Solutions from BASF with the use of PCI materials” took place on February 10.
Eventually a number of nominations of the Pool of the Year award were presented. The conference attracted significant interest of the visitors and participants of the exhibition.
The company “AllPools”, Moscow, received the nomination for Best Private Pool.
The company Vodniy Mir, Novosibirsk, won in the Best Public Pool nomination.
Growing interest to the exhibition: the number of visitors increased by 15%
The organizers have invested substantial resources to the show efficiency improvement: including visitors’ promotion in the regions, match making programme for sellers and buyers during the exhibition, advertising in business and trade press, TV, Internet, online registration of visitors, etc.
High status of the exhibition is supported by state authorities and industry associations
Aqua-Therm Moscow 2011 exhibition was supported by the State Duma Committee for Construction and Land Relations, Ministry of Energy of the Russian Federation, Moscow City Department of Housing and Public Works, Ministry of Construction Government of Moscow Region, ASKOM, Russian Union of Industrialists and Entrepreneurs, Association of Construction Engineers of Russia, Union of Public Utility Companies, Union of Architects of Russia, Regional Industry Association of Workers, Moscow City Union of Public Utility Companies, Association of Industrial and Trade Exhibitions of Germany (AUMA), German Association for Swimming Pools and Wellness (BSW), French Agency for International Business Development (UBIFRANCE), Industry Association AMEC ASCON with cooperation of the Spanish Institute for Foreign Trade /ICEX, Romanian Ministry of Economy, Trade and Business Environment, International Association of qualified pool enclosure and spa shelter manufacturers and traders, IPC Team.
The exhibitors prove the success of the event: 70% of exhibition space 2012 has been already booked
Andrea Delukka – Managing Director, SIRA GROUP S.p.A.
Aqua-Therm Moscow 2011 allowed us to demonstrate the wide spectrum of our products represented on the Russian market where we’ve been taking the leading position for more than 15 years. The Russian market is one of the most significant markets for our Industrial Group. Until 2010 we entrusted our major Russian partners to represent our products on the exhibition, but this year due to the perfect exhibition organisation, which improves both quantitatively and qualitatively year by year, we decided that the right moment arrived for us as the manufacturer to represent our own stand. The result was impressive: the number of contacts and stand visitors as well as the new cooperation perspectives exceeded our expectations. We were also very pleased to receive the award the Best International Debut of the Year from the exhibition organizers; this is certainly a motivation to invest in this event in the future.
Nataliya Nikolashina – Marketing Director, Vaillant Group Russia
We would like to thank the organizers of Aqua-Therm exhibition for professionally done job and doubtless customer focus in relation to the exhibitors. The enormous preparations resulted in a four-day intensive work and an endless flow of visitors to Vaillant stand from the very first hours since it was opened. We met with our existing partners from the regions who arrived in Moscow expressly to visit Aqua-Therm Moscow 2011, discussed the plans for the current year and got acquainted with the new potential partners of Vaillant as well as with the customers showing interest for Vaillant innovative and conventional heating equipment. All the visitors of Vaillant stand got acquainted both with the new products and with the equipment already acknowledged in Russia. In the negotiation area the film about the past and the present of Vaillant company was being demonstrated non-stop. In cooperation with Aqua-Therm exhibition Vaillant will keep on reaching new heights and moving to new levels of development. We would like to wish Aqua-Therm Moscow long and happy life, so that one day the exhibition successfully celebrates its 135th anniversary just like Vaillant company did quite recently.
Anna Polivoda, REHAU
REHAU company has participated in Aqua-Therm Moscow since 1997. Aqua-Therm is one of the major exhibitions where REHAU takes part, as after the crisis the visitors’ structure has significantly been changed towards the target groups related to the growing segments of the private market. The increase in the number of visitors and well-known companies’ names in the list of exhibitors underlines the significance of Aqua-Therm Moscow. In the past years the Aqua-Therm exhibition was kind of a starting point for representing to the customers and introduction on the market such innovative technologies of REHAU as polymer fittings or unified surface heating and cooling system with application of the thermal pump. In 2011 we gambled on demonstration complex system solutions following the major trends and new communication including design and equipment of our partners’ points of sale. In this connection the stand in the frames of the Project “Kvartira” included not only engineering technologies but also the window of Geneo profile. In 2011 REHAU will purposely develop and offer system solutions for specific segments in the application field and increase marketing activity along with our partners. Region development is also of great importance. We expect our business will continue growing.
Sergey Lomov, Buderus
Our company has participated in Aqua-Therm Moscow for the first time and we are pleased to say that this experience was good. While we were thinking over the possibility of participation in the Aqua-Therm exhibition there were some doubts on whether the decision we took was right, but the first days of the exhibition proved the choice to be reasonable. We were pleasantly surprised by the interest in Buderus heating equipment on part of the visitors. This certainly proves both the high status of the exhibition itself and the interest of the professional audience for the modern technologies in the field of heating, hot water supply, alternative energy sources, ventilation and air conditioning.
Marina Idris, Pahlen AB
After a short break the Swedish company Pahlen AB decided to resume its participation in the international exhibition Aqua-Therm in the sector World of Water & SPA. The expectations of the company were absolutely realized. We are satisfied with the highest service quality. Especially we would like to underline well-organized activity of the exhibition organizers. The exhibition allowed us to meet with our customers and partners and discuss significant issues. Besides we had an opportunity to tell about the last directions of the company development and get acquainted with the current tendencies on the market this year. Aqua-Therm Moscow is a perfect platform to establish business contacts and meet with potential clients not only from Russia, but also from the CIS countries and outside the Commonwealth of Independent States.
The next XVI international Exhibition Aqua-Therm Moscow will take place on February 7-10, 2012.
For detailed information about the exhibition please follow the link www.aquatherm-moscow.ru
About the organizers:
Reed Exhibitions – is the world’s leading organizer of events. Every year more than 440 events in 36 countries are organized by the Reed Exhibitions team. With over 2700 employees in 35 offices around the globe the company serve 44 industries worldwide. Reed Exhibitions is the integral part of the Reed Elsevier Group – the major publishing company and provider of information services listed on the London, Amsterdam and New-York stock exchanges. In Russia the company runs such events as InterCHARM, INTERCHARM professional, International Exhibition and Forum Security and Safety Technologies, PAP-FOR, Aqua-Therm (in cooperation with ITE Moscow), Infosecurity (in cooperation with Grotech LLC), Oil & Gas Exploration and Production Technical Conference and Exhibition (in cooperation with SPE).
ITE is engaged in arrangement and carrying out exhibitions since 1991. Great success was achieved during this period: representation offices were opened in 19 countries, the company was registered in the London Stock Exchange, the number of qualified employees reached 800. The experts of ITE conduct more than 200 international exhibitions and conferences in various fields. ITE is the leading company in the field of organizing and running exhibitions – speaking both of quantity of events and of scope of markets engaged. The major projects of ITE include such famous exhibitions as Mosbild, Traveling and Tourism/MITT, Oil and Gas/MIOGE, Motor Show/MIMS, World Food Moscow, TransRussia and many others.
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